Why Promoting Yourself is a Horrible Idea

Kayla Howard Entrepreneur 16 Comments

Why promoting Yourself is a Horrible Idea [disclaimer: this is a spiritual training]

A lot of popular marketing professionals devote their life to teaching you how to promote yourself and your brand. The clamor is everywhere, on every side; people saying they can teach you how to stand out and be successful. Does that make you feel violated?

It makes me feel violated. It makes me feel sick. It makes me feel manipulated and like I’m being asked to be manipulative in order to succeed.


Do you know why that grates against something inside of you? It’s because it literally does—it grates against Holy Spirit and is in direct violation to how God says promotion happens.

As I was listening to Tim Davis speak at Bethel Church, I was challenged to look hard and deep at what the Bible says about promotion. Whether you believe in God or not, the Bible is full of solid truth that work every single time. Here are three truths I gleaned as I read and prayed.

Truth #1 Sustained Promotion Comes from God

God’s hands are strong. The Word clearly states He lifts some up, and brings other low (Ps. 75:7).   On the flip side, the hand of man is weak and fickle and will let you down. If you elevate yourself, or smooze your way to the top by getting others to lift you up, you’ll fall. Man’s hand just isn’t strong enough to keep you there. It will be hard, and it will cost you a boatload of valuable things in your life…Maybe your health, maybe your friends, maybe your family, possibly your life.

What’s the Solution? Let God lift you up in His perfect time. Spend daily time getting drenched in the Word, listen for Holy Spirit’s voice and obey without question. It’s the humble and quick to obey in the smallest ways who can be trusted with promotion.

Truth #2 Making Yourself of “no reputation”

Do you know what that means? Any idea what that looks like? Oh gosh! When I got this I finally realized why certain things felt so slimy to me!!!! This means you don’t get up a rattle off all your accomplishments and certifications.   When I get up and say, “Hi my name is Kayla Howard and I have thousands of followers on Facebook because obviously I’m amazing, and I’m also certified to teach you anything you need to know about any subject in the world because I’ve taken all of them and have them all hanging on my wall, and you’ll only really be successful is you spend time with me and me alone because I’m the only person who REALLY knows…” LOL You get the picture. Yuck and double yuck!

Solution: Making yourself of no reputation is just being a person talking to a person and listening for the ways that Holy Spirit wants you to connect and bless the person in front of you. It is viewing “others as better than yourself.”

Truth #3 Humility Isn’t Making Yourself Insignificant

Your divine destiny is often written in your earliest desires. Your desires are not inherently evil. You may have been taught that anything you desire is automatically evil, since you, at your very core, are still evil. Even though you’ve been saved and given a new nature, you are still evil. Sigh. This is just plain bad theology from well meaning people.   While you still have the capacity to do evil, if you’ve been saved, Jesus blood cleansed you from evil and from your evil nature. You have been given the mind of Christ, and you have access to renew your mind to think like Him! He is the giver of gifts, He is the downloader of ideas, and He knit the desires of your heart there. “As a man thinks in his heart, so he is” means you should stop thinking you’re so dang evil and start thinking like Christ! Be renewed in your mind. Be like Christ. Be encouragers. Be lovers. Give your mind positives commands that it actually understand instead of confusing it with negatives.

Ultimately, promoting yourself is a horrible idea because you’ll either have to sustain it all alone, or may even find yourself opposed and your plans continually failing. Quick obedience and faithfulness in little…Faithfulness keeping your toilets clean, budgeting wisely, using up the leftovers instead of throwing them away, exercising for better health, spending 5 focused hours on your business each week —these are the things that build your foundation, brick by brick, strong enough for God to promote you in His perfect time.

If you’re a business owner, you may be asking… “so how do I promote my business in a way that keeps people free, un-manipulated and pleases heaven?” Good question. If you’d like to have an article written on that, let me know by commenting here.

About the Author

Kayla Howard

Kayla Howard loves doing business from her home in the woods where she is the master real food chef, homeschool teacher, goat shepherdess, head gardener and holds a certificate of studies from The Pacific Institute of Aromatherapy Her passion is vibrant health in beautiful homes! www.kaylahoward.com


Comments 16

  1. Loved loved loved this word today! I would also love to read an article on how to please God in my business and not be feeling like I have to go “outside my comfort zone” and that feeling of “manipulation”. Bless you, Kayla!

  2. Great post! Would love to read what you are recommending! Your right in the business world it has always been taught to self promote. Blessing…

  3. Kayla, I would LOVE to read that article you mentioned! I REALLY loved this one today also. You are stating things I have just begun to learn in the past year – faith and business. Thank you!!!

  4. I agree as well – I’d love to hear your perspective on how to promote your business – whether it be a product or a service … Especially when you work alone and are writing ads, articles, intros, bio pages, etc. yourself. Thank you! I always appreciate your humble attitude and approach.

  5. Wow Kayla, you mentioned almost everything that I have been thinking and feeling! You struck the nail on the head. I keep asking myself that question over and over – “how can I please God but yet run a successful business?”

  6. Thank you!!! YES!!! I do NOT like promoting myself- actually it took me a long time to even get my name out there as a “business person” because I am a very PRIVATE person!!! BUT- this is hard to do if you want your business to grow and be successful at the same time lol….. SO YES- any input is greatly appreciated!

  7. Hi Kayla, I would like to also read an article about promoting my business in a way that is not manipulative and shallow. Thanks!!

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