“Marketing a business without manipulation is actually extremely easyâ€¦Much easier in fact, then learning how to weasel money out of people with unethical practices. All you have to do is be the best version of yourself.
If you sell a product that people need, there is no shame in sharing it with people. Whether itâ€™s rubber stamps for crafters, clothing for women, pots and pans or wellness products â€“ as long as itâ€™s a legitimate product, there is someone out there that needs it and/or wants it. Your job is to advertise and share it with people.
Manipulation free marketing is basically a two-step process no matter what kind of advertisement youâ€™re running. Letâ€™s go over these two foundational principals first, and then we can touch on actual ways to market your business.
#1 -Be 100% Honest
Projections shared as fact are lies. Promises you cannot keep are lies. Exaggerated product claims are lies. Acting like a know-it-all is a lie. Saying you have the best â€œxyzâ€ is a lie.
Casting a vision of what you think people want it hard work. Trying to think of ways to coax people in to buy is hard work. Making everything mysterious and seemingly complicated is hard work! Just be real.
If someone asks me how much money I make, Iâ€™m going tell them. If someone asks me how long it took me to get where I am, Iâ€™m going to tell them. If someone asks me what the difference between what I sell and what someone else sells is, Iâ€™m going to tell them and itâ€™s not going to be a marketing ploy to put another company down.
If youâ€™re struggling, donâ€™t hide it. If youâ€™ve failed, let people see that. People connect with real people whoâ€™ve gone through the same things they are going through.
In a virtual world where you can be “whatever” you want to be, stop with the approval addiction and just be authentic.
#2 -Make Personal Growth a Priority
Ego is the driver in manipulation. Ego says, â€œI know best. I am never wrong. Itâ€™s just the way I amâ€¦â€ If ego is in your heart, your motives are impure and your marketing will be self focused instead of other focused.
Motives are another huge factor; If youâ€™re desperate to make money in your heart, THAT is what youâ€™ll spill all over people. Good marketing is ALL ABOUT personal growth. Yes, I used the â€œALLâ€ word.
If growing your business is a desire of your heart, then you must make your first desire to be a better version of yourself. Ditch your unconscious habits, learn to be vulnerable emotionally and be honest. Every single day, you must, must, must do something toward growing yourself personally.Â Spend more time working on yourself than anything else and youâ€™ll be unusually successful.Â And that doesnâ€™t mean spend more time in front of the mirror putting makeup on; it means get the gigantic log out of your own eye! Take responsibility for your issues, confess your faults, learn to love people just the way they are,. Only then will you be someone that people want to follow because everyone is looking for authentic freedom.
So how does the plug into marketing your business? Itâ€™s simple:
When you hit â€œboostâ€ on a social media post, use these filters to check yourself.
When you write an email asking people to buy, check yourself.
When you are closing someone face to face, make sure youâ€™ve run your heart scan.
There are a lot of ways to market your business, from local bulletin boards to InstaGram ads to Facebook boostsâ€¦ Iâ€™m not a professional in that area, so Iâ€™m not going to teach you how to those things. I am however, going to get you a couple referrals, to people who do know what they are doing if you need help!
Jon Loomer (Facebook Ads)
Dani Johnson Products (Personal Growth & Business Skills)
First steps to Success has transformed our lives from the INSIDE out! Â We’re paying off debt, working on our marriage, and training our children instead of letting life happen aimlessly. Â Recently, two of my friends also attended this seminar for the first time… here’s what they have to say: “Oh my First Steps to Success! So life changing! I plan to go back in the fall & take my husband. I’ve even been talking with some of my downline about going. I’m still trying to take everything in that happened. So much break through!!! It was so GOOD! Words can’t do justice to ALL that just happened this weekend and at today’s Entrepreneur Workshop…😭😭😭💛 I’m so thankful.“
You’ve gotta go to at least one of these, friends. I’m convinced that there is something for EVERYONE. AND, Dani doesn’t even get paid to do this!!!!
She gives the profit (after the event’s expenses) to help the sick, poor, orphaned, widowed, and trafficked! GO. Spouses welcomed. Friends, family, coworkers, business owners, ministry leaders…go.Â The tools for personal growth are all avliable to picking up and implementing. I promise, as you genuinely work on yourself, your marketing and your business will blossom.Â